CHAI has released the third single, “NEO KAWAII, K”, off their upcoming self-titled album out September 22nd via Sub Pop.

TRACKLIST:

01 Matcha
02 From 1992
03 Para Para
04 Game
05 We the Female!
06 Neo Kawaii, K?
07 I Can’t Organizeeee
08 Driving22
09 Like, I Need
10 Karaoke

The video for “NEO KAWAII, K” was directed by Chiharu Shimura (GLASSLOFT).

MANA shared this about the song: “‘Neo Kawaii’ is about reclaiming self-esteem. Everyone is NEO KAWAII! This is CHAI’s answer, this is a fact in this world! We can finally say what it really means to us. Everyone’s a bit weird. Everyone’s different. Everyone’s awkward, almost to a point that it’s hard to relate. But that’s what’s interesting! That’s what makes it beautiful. To everyone who’s pushed around by these notions, we want to tell you this! We, and all of our lives, are NEO KAWAII! NEO KAWAII is not just plain KAWAII (cute)- it’s cool, it’s strong, it’s kind, it’s warm! Don’t get it mixed up. Hey! NEO KAWAII people! NEO KAWAII needs no preparation. We just want to say that you’re NEO KAWAII too, K?”